Final Submission
Formal business plan
Manuel Alejandro Hernandez Arambula #191306
Final Submission
https://www.facebook.com/Splashprint.dp
https://www.instagram.com/splashprint.dp
Mision statement
Our
mission at Splash Print is printing for bussiness and special events
your new favorite logo, t shirt, mug or gif with quality, originality
and innovation for your special events.
Competitive analysis
Even
though we are not a brand with years of exposition on Canada, we have
an advantage, the co-founders will be dealing with the customers
personally, one of them fresh egreed from Customer Service Diploma on
ILAC, because of this we will have a lot more touch and control about
the prices for each customer, theres will be no one who will care more
about customer experience that us, competicion is good, but we are
better.
Word market strategy analysis
Life cycle
Customer
will reach us on Social media or in the point of sales, he will request
a service or product and we will offer differents solutions, once we
reach an agreement 50% must be paid otherwise the proyect will not
starts, once is finish the other 50% must be paid to get the product and
a reciept, if there's any problem with the product a re fund can be
done in less than a day.
Representation of operations
Projections for 1, 5 and 10 years
All depends on the initial investmend;
- $8,000 to start as a Microbusines
(all by ourselfs, only online store and service, barely the basics, slow start)
- $50,000 small business
(a full funcional office, with team staff, good Marketing)
- $150,000 Mega Evil Corp
(Fast start in the game, Better positioning on market, efficient shipping, better cuality service and product)
The strongest we start, the exponential rize over time on income we will have;
Possible challenges
- Competency with years behind
- Canadians may prefer a local business
- We may not cover all languages like thai, japanese, arabic, french at the starts
- Lack of recognition
- May not able to reach the competitive price
Tools for product development
PowerPress Industrial Sublimation
Mug Heat Press Sublimation
Silhouette Cameo Cutting Mat
Inkjet Printer
Color Pinter
With those tools we can do:
Tools for marketing, advertising and communication
Social Media, web page, fliers and whova.
Whova
its a tool that helps making events look modern and trendy, save time
managing logistic, facilitatins attendees networking, accelerate chek
and process, ideal for in person, online and hybrid events, with
targeted announcements.
Customer loyalty program
- Greet every customer in a friendly manner and provide extraordinary customer service.
- Offer sales support to our sales teams during busy periods and take customers through our showroom experience.
- Follow up with customers via phone or email.
- Makes packages that lead to a feeling of premium or special for the products.
- Constantly listening feedback and having an eye over the competition.
- Makes easy tramits even easy re funds.
- Having all the commodities that technology can bring.
Service excellence/essentials techniques
Communication, Cultural Awareness and Conflict Resolution are some of the indispensables softskills needed to provide an excellence service consistently, meet the customer expectations and exceed them.
This can be achievable undertanding that service is related to the customer expectations of it, its well knowed that a happy customer will talk about their good experiences whit more people, knowed as mouth to mouth marketing.
All of this leads to a advantage on one of the most determinated factors that lead to a success in a company, the great service to customers, after all, without customers there's no company.
References:
Event Planning pg. 37-39
Sales pg. 173-174
Sales pg. 90-111
Event Planning pg. 22-27
Front Desk pg. 107-121
Event Planning pg. 60-63, 72-73
Customer Service Skills pg. 10-11, 19-24
Canadian Workplace Essentials pg. 113-118
Food & Beverage pg. 84-85
Customer Service Skills pg. 12-14, 44-46
Sales pg. 190-203
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