Phase 1

Formal business plan

Manuel Alejandro Hernandez Arambula #191306

 

 

Phase 1

 

 

 

 https://www.facebook.com/Splashprint.dp

https://www.instagram.com/splashprint.dp 

 Mision statement

 

 Our mission at Splash Print is printing for bussiness and special events your new favorite logo, t shirt, mug or gif with quality, originality and innovation for your special events.

 

 

Competitive analysis

 

 Even though we are not a brand with years of exposition on Canada, we have an advantage, the co-founders will be dealing with the customers personally, one of them fresh egreed from Customer Service Diploma on ILAC, because of this we will have a lot more touch and control about the prices for each customer, theres will be no one who will care more about customer experience that us, competicion is good, but we are better.

Product Attrubutes	My Company	PrintPrint	Printworks Vancouver
Quality	Equal	Equal	Equal
Durability	Equal	Equal	Equal
Reliability	High	High	Medium
Performance	High	High	Medium
Packaging flexibility	Medium	High	Medium
Warranty	High	High	High
Brand	Low	High	Medium
Company Attrubutes
Reputation	None	High	Bad
Facilities	Low	Medium	Low
Ease of doing business	Medium	High	Low
Ordering convenience	Medium	High	Low
Returns, credits, etc.	High	None	None
Salesperson Attrubutes
Knowledge/Expertise	Medium	High	Medium
Responsiveness	High	Low	Low
Pricing authority	High	None	None
Customer orientation	High	Medium	Medium
Honesty/integrity	High	Medium	Low
Follow-through	High	None	None
Presentation skills	High	High	Medium

 

 

 Word market strategy analysis

Life cycle

 

Customer will reach us on Social media or in the point of sales, he will request a service or product and we will offer differents solutions, once we reach an agreement 50% must be paid otherwise the proyect will not starts, once is finish the other 50% must be paid to get the product and a reciept, if there's any problem with the product a re fund can be done in less than a day.